Make the Most of Your Thank You Page

You successfully completed the sale or signed up the subscriber. It’s a great win and you direct your new customer to a page where you can confirm the order and express your genuine thanks. But I think most underestimate the opportunities that thank you pages present. They are a key piece of your online customer experience and, when used properly, they can help you with your longer term success. In addition to starting your customer relationships off on the right note, they can also provide some valuable information and post-conversion marketing. Here are a few strategies to boost the power of your thank you page. 1. Get Users Started with Your Product Quickly If you’re a digital product, encourage your users to get started right away when their interest is highest. This will get customers used to your product, making them more likely to continue using it and less likely to unsubscribe. If you’re selling physical goods, give your customers an expectation on when they can expect delivery. 2. Solicit Feedback Your thank you page is an ideal opportunity to see how you’re doing in terms of meeting customer expectations thus far. The insights you gain can help make your strategy more successful going forward while also strengthening the connection with your customers. Just be sure to keep it short and, if there is an issue brought forward, make sure you follow up. 3. Add a Special Offer Consider how you could provide even more value to your new customer and present some carefully selected exclusive offers. It could be a complementary product or a higher tier of your subscription service at a discounted price for a limited time. Turn your thank you page into a hub of useful resources for your customers. Include your most popular articles, guides, tutorials and resource pages. In addition to providing value to your customers, it helps establish your brand’s authority and boosts the SEO. 5. Encourage Social Sharing and Following You just got a new customer – don’t miss the opportunity deepen the connection with them. Make it easy for them to like or follow your social media pages so they can stay up-to-date with the latest product updates or promotions. There’s no harm in asking and the benefits of boosting your shares, likes and followers are huge. The Value That Thank You Pages Can Create If your thank you page consists of nothing more than a generic message, you’re missing out on a huge opportunity. I’m definitely not advocating that you load your thank you page with all of these tactics. But, depending on your business, one or two can help keep your new customer engaged with your brand. And keeping them engaged longer means that you have a better chance at fostering a stronger connection and creating more long-term customers.

Doris Lessing - Novelist, Memoirist, Essayist

Doris Lessing - Novelist, Memoirist, Essayist Doris Lessing Facts: Known for: Doris Lessing has written many novels, short stories, and essays, most about contemporary life, often pointing to social injustices. Her 1962 The Golden Notebook became an iconic novel for the feminist movement for its consciousness-raising theme. Her travels to many places in the British sphere of influence have influenced her writings.Occupation: writer short stories, novels, essays, science fictionDates: October 22, 1919 -  November 17, 2013Also known as: Doris May Lessing, Jane Somers, Doris Taylor Doris Lessing Biography: Doris Lessing was born in Persia (now Iran), when her father worked for a bank. In 1924, the family moved to Southern Rhodesia (now Zimbabwe), where she grew up, as her father tried to make a living as a farmer. Though she was encouraged to go to college, Doris Lessing dropped out of school at age 14, and took clerical and other jobs in Salisbury, South Rhodesia, until her marriage in 1939 to a civil servant. When she divorced in 1943, her children stayed with their father. Her second husband was a Communist, whom Doris Lessing met when she also became a Communist, joining what she saw as a more pure form of Communism than she saw in the Communist parties in other parts of the world. (Lessing rejected Communism after the Soviet invasion of Hungary in 1956.) She and her second husband divorced in 1949, and he emigrated to East Germany. Later, he was the East German ambassador to Uganda and was killed when Ugandans revolted against Idi Amin. During her years of activism and married life, Doris Lessing began writing. In 1949, after two failed marriages, Lessing moved to London; her brother, first husband, and two children from her first marriage remained in Africa. In 1950, Lessings first novel was published: The Grass Is Singing, which dealt with issues of apartheid and interracial relationships in a colonial society. She continued her semi-autobiographical writings in three Children of Violence novels, with Martha Quest as the main character, published in 1952-1958. Lessing visited her African homeland again in 1956, but was then declared a prohibited immigrant for political reasons and banned from coming back again. After the country became Zimbabwe in 1980, independent of British and white rule, Doris Lessing returned, first in 1982. She wrote of her visits in African Laughter: Four Visits to Zimbabwe, published in 1992. Having rejected communism in 1956, Lessing became active in the Campaign for Nuclear Disarmament. In the 1960s, she became skeptical of progressive movements and more interested in Sufism and nonlinear thinking. In 1962, Doris Lessings most widely-read novel, The Golden Notebook, was published. This novel, in four sections, explored aspects of the relationship of an independent woman to herself and to men and women, in a time of re-examining sexual and political norms. While the book inspired and fit in with increasing interest in consciousness-raising, Lessing has been somewhat impatient with its identification with feminism. Beginning in 1979, Doris Lessing published a series of science fiction novels, and in the 80s published several books under the pen name Jane Somers. Politically, in the 1980s she supported the anti-Soviet mujahideen in Afghanistan. She also became interested in issues ecological survival and returned to African themes. Her 1986 The Good Terrorist is a comedic story about a cadre of left-wing militants in London. Her 1988 The Fifth Child deals with change and family life in the 1960s through 1980s. Lessings later work continues to deal with peoples lives in ways that highlight challenging social issues, though shes denied that her writing is political. In 2007, Doris Lessing was awarded the Nobel Prize for Literature. Background, Family: Father: Alfred Cook Taylor, farmerMother: Meily Maude McVeagh Marriage, Children: husbands:Frank Charles Wisdom (married 1939, dissolved 1943)Gottfried Anton Nicholas Lessing (married 1945, dissolved 1949)children:first marriage: John, Jeansecond marriage: Peteradopted informally: Jenny Diski (novelist) Selected Doris Lessing Quotations   The Golden Notebook  for some reason surprised people but it was no more than you would hear women say in their kitchens every day in any country. That is what learning is. You suddenly understand something youve understood all your life, but in a new way. Some people obtain fame, others deserve it. Think wrongly, if you please, but in all cases think for yourself. Any human anywhere will blossom in a hundred unexpected talents and capacities simply by being given the opportunity to do so. There is only one real sin and that is to persuade oneself that the second-best is anything but second best. Whats really terrible is to pretend that the second-rate is the first-rate. To pretend that you dont need love when you do, or you like your work when you know quite well youre capable of better. You only learn to be a better writer by actually writing. I dont know much about creative writing programs. But theyre not telling the truth if they dont teach, one, that writing is hard work, and, two, that you have to give up a great deal of life, your personal life, to be a writer. The current publishing scene is extremely good for the big, popular books. They sell them brilliantly, market them and all that. It is not good for the little books. Trust no friend without faults, and love a woman, but no angel. Laughter is by definition healthy. This world is run by people who know how to do things. They know how things work. They are equipped. Up there, theres a layer of people who run everything. But we were just peasants. We dont understand whats going on, and we cant do anything. It is the mark of great people to treat trifles as trifles and important matters as important It is terrible to destroy a persons picture of himself in the interests of truth or some other abstraction. What is a hero without love for mankind? In  university  they dont tell you that the greater part of the law is learning to tolerate fools. With a library you are free, not confined by temporary political climates. It is the most democratic of institutions because no one - but no one at all - can tell you what to read and when and how. Nonsense, it was all nonsense: this whole damned outfit, with its committees, its conferences, its eternal talk, talk, talk, was a great con trick; it was a mechanism to earn a few hundred men and women incredible sums of money. All political movements are like this we are in the right, everyone else is in the wrong. The people on our own side who disagree with us are heretics, and they start becoming enemies. With it comes an absolute conviction of your own moral superiority. Theres  oversimplification  in  everything,  and a terror of flexibility. Political correctness is the natural continuum from the party line. What we are seeing once again is a self-appointed group of vigilantes imposing their views on others. It is a heritage of communism, but they dont seem to see this. It was OK, us being Reds during the  war,  because we were all on the same side. But then the Cold War started. Why were the Europeans bothered about the Soviet Union at all? It was nothing to do with us. China had nothing to do with us. Why were we not building, without reference to the Soviet Union, a good society in our own countries? But no, we were all in one way or another obsessed with the bloody Soviet Union, which was a disaster. What people were supporting was failure. And continually justifying it. All sanity depends on this: that it should be a delight to feel heat strike the skin, a delight to stand upright, knowing the bones are moving easily under the flesh. I have found it to be true that the older Ive become the better my life has become. The great secret that all old people share is that you really havent changed in seventy or eighty years. Your body changes, but you dont change at all. And that, of course, causes great confusion. And then, not expecting it, you become middle-aged and anonymous. No one notices you. You achieve a wonderful freedom. For the last third of life there remains only work. It alone is always stimulating, rejuvenating, exciting and satisfying. Bed is the best place for reading, thinking, or doing nothing. Borrowing is not much better than begging; just as lending with interest is not much better than stealing. I was brought up on the farm in the bush, which was the best thing that happened, it was just a wonderful childhood. None of you [men] ask for anything except everything, but just for so long as you need it. A woman without a man cannot meet a man, any man, without thinking, even if its for a half second, perhaps this is  the  man.

Elements in life Essay Example | Topics and Well Written Essays - 500 words

Elements in life - Essay Example Simone Weil, Martin Luther King and Mother Teresa have common qualities that make them exemplary. The elements of self-denial, service and spiritual enlightenment can be seen in the lives of these persons. Their reputations are founded on these qualities that enabled them to be considered as living saints. Although Weil, King and Mother Teresa came from respectable and affluent families, they denied self in order to reach out to others. Simone Weil exercised â€Å"detachment from material things† (â€Å"Simone Weil†, Wikipedia). In the latter part of her life, she was still actively involved in her social projects despite her physical sufferings. Martin Luther King also sacrificed time and his own safety just to help fellow black Americans gain their rights as citizens of the United States of America (Carson, â€Å"Biography of Martin Luther King Jr). Mother Teresa left home and school in exchange for the slums of India (â€Å"Mother Teresa – Biography†, Nobelprize.org). This ability to deny self for the benefit of others is rare among people. But during those times when underprivileged people were neglected, these three persons were willing to sacrifice. Because of their self-denial, they served people with all heart, mind and soul. This kind of service arose from their inner desire to help alleviate the sufferings of their fellowmen. Weil aided the working class in the demand for their social rights, even joining a local factory just to experience the lives of these people (â€Å"Simone Weil†, Wikipedia). King, in spite of the â€Å"increasing resistance he encountered from political leaders† – which could be the reason for his death - continued his objectives for the benefit of the black Americans (Carson, â€Å"Biography of Martin Luther King Jr). Teresa devoted her resources for India’s â€Å"poorest of the poor† (â€Å"Mother Teresa – Biography†, Nobelprize.org). Their labor of love resulted to fruits that other

MANAGEMENT DECISION-MAKING Assignment Example | Topics and Well Written Essays - 500 words

MANAGEMENT DECISION-MAKING - Assignment Example Here is an analysis of the business model used by the Thomson Reuters Company in Canada. Thomson Reuters is a multinational mass media company. It is not only a leading brand in Canada, but also all over the world. It also deals in sale of software applications in the fields of: accounting, document management, payroll, tax, mobile applications, and company workflow management, among others. It has a strategic business model whereby the organization framework is divided into four main categories. These categories include: Financial and Risk operation division, Legal division, Thomson Scientific division and the Tax and Accounting division (Thomson n.pg). On the other hand, the Thomson Reuters Company dwells on acquisitions so as to accelerate growth. Over the years, Reuters has acquired companies such as: Pricing Partners, MarkMonitor, RedGear Technologies, FX Alliance Inc, Kortes, Emochila, CorpSmart, Manatron, GFMS, RedEgg, among many others (Thomson n.pg). In addition to that, Reuters carries out direct sales to their customers through website as well as through other platforms such as online app stores. Therefore, their supply chain is relative less complicated as compared to other companies that sell tangible goods. However, some software application requires a one-time fee during purchase. I would recommend that the Thomson Reuters Company should start considering innovation as the main fuel for growth and expansion instead of acquisition. This company has relied on acquisitions as a driver for growth and innovation. The Thomson Reuters company should introduce a fund whose main purpose will be to support innovation through creation of new ideas. This process of implementation has to be gradual in order to allow time for elimination of errors. Thomson Reuters Company can start by setting innovation boundaries in terms of number of ideas to be considered and amount of revenue that will be utilized

Erik Erikson Psychosocial Stages Essay Example for Free

Erik Erikson Psychosocial Stages Essay To summarize this article is basically showing the identity development from a lifespan perspective. This article discusses the different developmental stages from childhood stages until the adulthood stages. In order to better investigate or research these stages they make use of Erik Erikson’s psychological theory to do so. After researchers did the studies they found different patterns of psychosocial balance which were found for each identity style with largely consistent findings. Included in this article are the research findings from empirical studies. It seemed for many individuals identity development is a lifelong process that ranges well past the years of adolescence. Summary of the Theory The person identified with this theory is Erik Erikson. Erikson’s psychosocial theory is composed of eight developmental stages which span throughout the course of life. Each stage presents the individual with a natural task or conflict that they must successfully resolve to proceed with development. He placed a great emphasis on sociocultural factors because he believed these strongly influenced developments. Erikson believed that childhood identification is the foundation for identity formation in adolescence. One of the main elements of Erikson’s psychosocial stage theory is the development of ego identity, (ego identity develop through social interaction). The concept of this theory emphasizes that humans continue to change and develop throughout their lives and that personality is not exclusively formed during the early childhood years. This idea is helpful and optimistic and many believe it is too realistic. According to Erikson our ego identity is constantly changing due to new experiences and our daily interactions with others. This concept was very powerful for self-awareness and improvement, and for teaching and helping others. Erikson’s model of psychosocial development is a very significant, highly regarded and meaningful concept. Life is a series of lessons and challenges which helps us to grow. Erikson’s wonderful theory helps to tell us why. This theory is very helpful for child development and adults too. Erikson believed that his psychosocial principle is genetically inevitable in shaping (mind) and social (relationships). HE also referred to his theory as â€Å"epigenesist† and the â€Å"epigenetic principle,† which signified the concepts relevance to  evolution (past and future) and genetics. Erikson explained his use of the word â€Å"epigenesist† thus â€Å"epi† can mean above in space as before in time, and in connection with genesis can well represent the space- time nature of all development. Like other seminal concepts, Erikson’s model is simple yet very sophisticated. The theory is a basis for broad or complex discussion and the analysis of personality and behavior, and also for understanding and for facilitating personal development- of self and others. Although Erikson’s theory provides useful information, there is some limitations with his theory. For instance his theory does not suit when explaining different types of personality differences that exist among individuals. Such personality differences are listed in the 5 factor model of personality: extraversion, neuroticism, agreeableness, conscientiousness, and openness. Personality differences can affect the outcome solving psychosocial crisis. Critical Analysis of the Articles Use of the Theory The theory was used to explain the life span of human beings life over the course of childhood to adulthood. The theory was very suitable for this article because it helps to explain human behavior. Those eight stages of the psychosocial theory explain how identity is formed. The theory also clarify that the ego as well as internal and external motives determine individual’s behavior. The theory also helps to explain that role confusion can lead to a very different human experience and it causes the individual to question one’s personality. In the article the theory was used to help individuals understand that identity is a major part of one’s self. However, if an individual does not master in these psychosocial phases, then there is a conflict with one’s identity and interferes with the development of the person. Research shows that identity development continues to be an ongoing process throughout adulthood. The process of forming an identity involves creating a logical sense of self. The theory also helps to understand that childhood experiences are the most intellectual, articulate, and prominent times of a person’s life. I think there’s a relationship between our theory and article because the theory we were assigned focuses on Cycle social. This theory argues that events and stages of society and history are generally repeating themselves in cycles. In our article it discussed Erikson’s Developmental stages and how they were effective from childhood to  adulthood. After reading our article and better understanding Erikson’s theory it all makes sense. Each developmental stage is used in order to allow one to grow with each age. Erikson was keen on improving the way children and young people are taught and nurtured, and it would be appropriate for his ideas to be more widely known and used in day-to-day life, beyond the clinical and counseling professions. I evaluated that this theory ties into my article perfectly because the cycle social theory is basically about the cycle we go through in order to change and grow as humans. The article discussed each psychosocial stage that Erikson came up with while doing his research.

Comparing the Orpheus Myth and Conrads The Secret Sharer :: Comparison Compare Contrast Essays

Parallels in the Orpheus Myth and Conrad's The Secret Sharer The myth of Orpheus and his descent into the underworld is paralleled in Joseph Conrad's "The Secret Sharer," revealing a common theme, the narrator's self-fulfillment through the conclusion of his symbolic and inward quest. This parallel, which may be called archetypal, serves to increase the reader's sense of identification with Conrad's narrator, and it lends an otherworldly tone to the work as a whole. Likewise, these echoes of Orphic material lead the reader through three stages. These are a modern and secular rendition of the descent into the unknown, followed by a symbolic rebirth or rejoining of the fractured portions of the complete self, and finally the parting with the previous 'self' that ostensibly existed in the initial state. The reader finds an initial parallel between the myth and story through Conrad's 'sea,' as compared to Orpheus' 'underworld,' along with the surface of the quest motif. The ship in "The Secret Share" is described as "at the starting point of a long journey" (Conrad 273), and as being "very still in an immense stillness.... [where] nothing moved, [and] nothing lived" (273). I read the stillness of the sea and the absence of life is an allusion to the stillness of death, which is the realm Orpheus takes his journey to, before turning homeward. Moreover, the stars are described in this opening scene, but do not reappear in the story until after the departure of 'the secret sharer'; the narrator's Euridice or hidden self (this hidden self aspect closely reflects the 'double' nature of the 'sharer' as well). Between these two appearances of the stars, which could only visible in an 'overworld,' the ship and its crew as consumed by "the tide of darkness" (273) that encompasses the vessel, much as Orpheus leaves behind the stars when he descends into the realm of death in Hades. On a symbolic level, both the Orpheus myth and "The Secret Sharer" use the journey as a rite of passage, or a rebirth into a greater state of self-knowledge. Orpheus comes to know the reality of death and the limitations of his powers, while Conrad's narrator makes a transition from "being a stranger to the ship..., untried as yet by a position of the fullest responsibility" (273) such that "the comfort of quiet communion... was gone for good" (273), to "the perfect communion of a sea with his first command" (113; italics mine).

Analysis on America’s Ice Age video

â€Å"America's Ice Age† video taught me a lot of things I would not even begin to think about. I would never think that ice helped shape the continents, let alone the world. It also taught me that many of our Earth's past history Is found In deferent forms of core taken from the Earth over years and years. I am simply amused by how these clients and geologist examine rocks, landscape, cores, Ice, air pockets Inside of cores, and temperatures to peel back the layers of our past history here on Earth.When watching the last video, â€Å"Chasing Ice,† I got to see more of an explore side of Ice. With watching â€Å"America's Ice Age† I get to see more of the scientific side of things. How scientist can look at Ice with mysterious marks and see evidence of past floods, or how they can look at mysterious markings In rocks and see the movement and deletion of a past iceberg Is Incredible. It makes you think what every day ordinary people like myself, overlook.I will sa y since I have started this class I look at the trees, the sky, and landscape of my own community differently. I constantly find myself thinking of the unbelievable way our world was formed. I might not completely and Lully understand it all yet, but it is definitely pulling my mind and thoughts in a different direction. It is almost unbelievable that ice had more impact on our Earth's shape and the shape of our continents more than anything. But after watching this video, it all starts to make sense.The overbearing power of the icebergs shifting across the world, moving rocks, and the melting that at some point covered land, separating continents, and eventually shaping our world was something I would never think to of happened. Some of these icebergs and glaciers that distorted the shape of the Earth ere calculated to weigh almost 68,000 trillion ton. Just imagine how heavy and powerful that is. This ice then making up our oceans, lakes, and rivers is all new information to me, an d astonishing new information to say the least.So far, from all the video, reading, and class discussions I am beginning to feel more and more confident when talking about science and geology. My husband Is the smartest and most knowledgeable person I have ever meet. He seriously knows everything,(not that I would ever admit that to him) but to be able to tell him facts on owe our Earths was made and formed, Information that he had never known, just brings a whole new confident person out of me.Like Eve said In previous reflection papers, I have never been able to grasp science and geology but this class Is gang me hope that I can finally understand the power of our Earth. Analysis on America's Ice Age video By Sedation It also taught me that many of our Earth's past history is found in different forms of scientist and geologist examine rocks, landscape, cores, ice, air pockets inside of ice. With watching â€Å"America's Ice Age† I get to see more of the scientific side of t hings.How scientist can look at ice with mysterious marks and see evidence of past floods, or how they can look at mysterious markings in rocks and see the movement and direction of a past iceberg is incredible. It makes you think what every day ordinary more and more confident when talking about science and geology. My husband is the how our Earths was made and formed, information that he had never known, Just brings a whole new confident person out of me. Like Eve said in previous reflection papers, I have never been able to grasp science and geology but this class is giving